Creative Director + Event Planner
Virtual & Live Events
CREATIVE CONSULTANT & Event Producer
Thinking outside the box is more important than ever!
Right now, your audience is being flooded with content, which means creating powerful, original messaging — that breaks through the clutter — is crucial.
First steps?
Together we establish clear goals — so that your message is engaging and easy to understand. Then we'll collaborate on a dynamic communication strategy,
one that drives messaging across all channels (social media, email, and video campaigns) with ONE strong, unified voice.
What's next?
I assemble an ace technical and creative team — together we produce an entertaining, compelling and memorable event. Whether you're raising money for a non-profit, or a dynamic webinar for your company.
Other ways I can help.
Some of you may have in-house event coordinators, but need help clarifying goals. Or need assistance finding and hiring outside vendors, producing timelines, supervising video production, or scripting captivating, digital campaigns? I can help facilitate all of the above.
Plus, I write and co-produce videos that have captured the hearts of audience members and raised $$$ (see videos below) for many non-profit clients.
Let's talk.
About creating content that breaks through the noise while endearing and
elevating your brand.
TESTIMONIALS
Creative work
I concept, write and co-direct video & live performance pieces; collaborate on scripting, creative direction with both video and design partners. And have co-produced theatrical and slam poetry pieces. Here's a few of my favorites:
Share Food Program's 2022 Expanding to Meet the Need: A Series: Written + co-directed by Sheri Resnik. Editing and co-direction by Jess Diggory of VCP. Filming & production by Video City, Philadelphia
Philly Friendship Circle's All Aboard The Friend Ship | 2022 Annual VIRTUAL event: Original concept, scripted and co-directed by Sheri Resnik. Editing and co-direction by Jess Diggory of VCP, and produced by Video City, Philadelphia
Share Food Program's Urgency of Now: Written + co-directed by Sheri Resnik. Editing and co-direction by Jess Diggory of VCP. Filming & production by Video City, Philadelphia
Jewish Relief Agency's Small Acts, Big Impact: Manya + Joe (One of three videos in a series). Original concept and scripting by Sheri Resnik. Filming and editing by Tweed Video
Share Food Program - Junior and Victor's Story
Share Food Program - Junior and Victor's Story
Share Food Program - Carla's Story
Share Food Program - Mel's Story
Accumulated wisdom
In a career that has spanned 30+ years, I’ve been an advertising & marketing executive, special events coordinator, fundraising development consultant, graphic designer, copywriter, nonprofit board member and, in the early 1980’s, dressed as a bear to sell Hofmeister beer in pubs across the city of London.
Over the last 15 years, I’ve worked as a Creative Director & Event Planner. The combination of advertising & marketing experience, mixed with a communication arts background allows me to think strategically while also having an eye towards what’s innovative and modern.
When not planning an event, you'll find me hiking with my husband Ken of 30 years—and our two 20-something daughters; teaching meditation; practicing yoga; roasting vegetables; being an activist; and traveling the world. I’m obsessed with theater, storytelling arts, music, all forms of design, podcasts and nature. Other passions include hanging out with my family & friends, drinking coffee and being kind.
AT YOUR SERVICE
An event planner is a lot like a general contractor. A successful GC is a strategic thinker, great team builder, good listener, communicator, has fanatical attention to detail, and strong management skills. That also describes the PERFECT Event Planner.
Just as each house must begin with a strong foundation, so should every event. That’s why each of our clients starts with a Communications Strategy. What’s that?
It’s a document that maps out your primary objective(s), call to action and key message…which we develop together. This ensures that everything from the graphics (web, print, decor) to the program (messaging, entertainment, video and so on) comes together in a strong, unified voice.
Finally, like a GC, we work to meet all our client’s needs, performing some services ourselves, while subcontracting out others to an outstanding team of highly skilled professionals… many of whom have been working with us for over ten years.
BETTER TOGETHER
At the heart of every beautifully produced event is a team of people that make it all seem effortless. Here are a few of our favorite partners:
Wide Eyed Studios
EBE
OnQ Productions
Video City Productions
Elite Caters
13th Street Cocktail
Let's connect
If you want your next event to be captivating, original and memorable — for goodness sake, contact me here. Introduce yourself, describe what you’re looking for and the date you have in mind for your event. I’ll get back to you and arrange a conversation to get us started.